Our Expertise

We help you to understand your target customers, reach out to them, engage with them and also gauge and improve their level of satisfaction and loyalty.

Over the years we have helped a large number of clients with our in-house customized customer satisfaction and perception management framework and processes
Our product clinics help to bring clarity and definition about our client's products and services and disseminate the same internally and externally
We provide usage and attitude studies to help our clients better understand their target market and take informed decisions
We provide in depth social media analytics, engagement and exploration solutions to help our clients address a range of business problems and opportunities in the digital space
Our analyst team is adept at doing store checks and bringing you incisive information
We provide customer analytics to provide you a concrete basis for evolving strategies for your customers
Assignment

  • Customer management study for an Indian chemical major for its industrial and consumer products, including loyalty measurement, need hierarchy modeling and competitive benchmarking
  • Brand perception survey for one of the biggest “carbon-neutral” city project in the Middle East
  • Market study including brand audit and survey to aid development of a communications strategy for post merger integration within two companies of a large business group in the Middle East
  • Awareness and Perception study for Brazil as an IT Outsourcing hub for top American Corporations, conducted for the National Software Promotion authority
  • Customer Satisfaction and competitive benchmarking study for a mid-size IT infrastructure and solutions provider, in a run-up to their primary capital market (IPO) offering
  • Brand study for a major European heavy vehicle manufacturer to understand the buying behavior, brand perceptions and desired (vehicle) technical specifications of the Indian heavy vehicle owners, to support the company’s market entry due diligence
  • Understanding new or repeat buyer’s preferences when buying a car including performance gaps
  • Understanding the usage patterns of various skin cream (day and night creams) among women
  • Understanding the awareness and consumption of various brands of candies
  • Discussion with over 3000 global companies (across 20 countries) to gauge the usage of a large oil and gas major’s LPG brand
  • Measured voice of customers about fuel stations and related services for a global oil and gas major in UK & USA
  • Social Media audit for the brand and the competitors of a leading Insurance Company, in order to understand key issues and to resolve customer grievances
  • Social Media listening for an International hotel chain to understand customer experiences of its hotels and benchmark against competition
  • Online Reputation Management and leading generation for one of India's leading paint companies
  • Digital media deployment readiness for one of India's leading pharmaceutical companies
  • Digital media strategy for an integrated fresh chicken producer in KSA
  • Store checks and audits of mobile retailers in India
  • Retail audit to support due diligence of rural retail network in South India for an International strategy consulting firm
  • Assisted the strategy and corporate planning team of a leading European Healthcare Insurance company through extensive data analytics support
  • Analyzed the voices and feedback of the target customer groups for a campaign being run by a leading telecommunications company in India